Chen are : World Chinese Success authority, the famous lecturer, a marketing expert, encouraging masters, Taiwan and "some success" TV Column presenters, Chen Chen Research training to agencies president. His book "Super Success" is one of the best-selling books in several Asian one million.
Success = knowledge + network

Many salesmen asked me : Chen teachers, you have five world record of the sale, in the end is how you become the world's top salesman? In fact, I salesman for each and every one of a company's proposal is that the poor performance is only one reason, it is not serious. Good performance of the company because it was more serious. (15 marketing rules : As long as everything seriously, your performance will get better.)
I was at the time, in my teacher Anthony. Robin institution. My daily morning to get up 5:30, 7:30 left home, 8:30 to 9:00 is the first lecture, in my speech before the start I had in the car in the exercise of my speech. When I speak to the actual time, I have a second speech, I am more skilled. Finished, I will be ready to the next venue, also in the car, I made a third, to the actual scene I have spoken in the fourth.
Customers visited the fastest way is the telephone. I had to drive to visit customers, but the day they also visited less than three customers. So I say, your marketing manager to be successful, then I must learn how to telephone marketing. Every day I turned on the telephone directory, from A hit Z. Our company, the day will play 100 unfamiliar phone, I started to get lazy and played 20 or 30 calls about casually copied cards that I have played. Managers asked, you played a 100 call? I used to look at. I said : managers, look at it tomorrow. -- Because I was lazy sufficiently seriously. My managers are Anthony for three consecutive years. Robin the first lecturer, I feel he is really serious than I am. (16 marketing rules : improving marketing performance is the key to your designated day out must be completed and quantified objectives.)
Later, I worked hard and started to play 100 unfamiliar phone. In Anthony. Robin, we are called to stand fight, because customers called to sit influence is limited. Therefore, the company provides each day playing 100 telephone, but must stand playing. (17 marketing rules : every day to complete strangers 100 call volume customers, and to call stood.) Then in the evening group meeting, seminars, such as the end of the meeting, we could practice in the mirror three-hour lecture, continuously. Chen said it was a speech teacher and Nepal do not have to see the text of the speech, it was really very fluent ah. In fact, the private train. So I say, every private efforts will have doubled the recovery in public and the government. (18 marketing rules : Each private efforts, as a result will receive a return value, will eventually be before the public displayed.)
When we see a tree when -- we can see the apple trees, I know that this race Apple seeds. See banana trees? Certainly seeds planted bananas. When we did not see any fruits? Before expressed no species. So, if you find your current living area is not satisfied with the outcome, or do not see any results and spell told me one thing, which is that you have not before sowing. From the bank should first deposit, no deposit withdrawals how. Everybody needs to have greater achievements, successful businesses, better performance, but most of the people have to pay is not enough. (19 marketing rule : To get what you pay depends on what it is.)
I had studied Chinese richest man Li Ka-shing. Li Ka-shing was asked in the end is how successful, he said is very simple : working harder than any other twice. And the richest nation in the world has the Seibu Group president Tsutsumi's secret -- working harder than any other three times over the world who work harder still. Therefore, you must go beyond them, you want to have high achievement, you must work hard times. (20 marketing rules : To more than who, you must work harder than his.)
Many people said that Professor Chen, see you wear very black and you clothes from where they were purchased? You are from my own clothing store bought. I know people are aware, I have opened a clothing store, the Acting brand is the world's top-class, but also the most expensive, which suits 44 countries worldwide president, the heads of state, Prince of the wear, shows that the quality suits by the world's heads of states affirmed.
I do not engaged in the clothing industry, how can agents of the world's top menswear? In 1992, I frequented the Beverly Hills clothing, a set of more than three thousand dollars are. Later, I felt that I demand too much because I often lecture to constantly update clothing. I think that if I open a shop of this, I can use it wholesale to wear these clothes, the more good! So later on I find Acting how the brand. In 1992 I went to a speech in Kuala Lumpur, Malaysia, finished, I wanted to relax, go shopping, read a Kuala Lumpur hotel, walked into one, how would I want to agents that brand? Kuala Lumpur, the standard of living has not reached this level you? I also think that when fake products, to the store looked at them, with the United States over the sale of Beverly Hills bit as attractive. I curiously asked manager, who was in Kuala Lumpur opened this shop? He said the Malaysian King is the brand a loyal customer, this is the King's relatives opened. I told that manager said : "I told Chen that, I told Could you see the president side. President, I would like to know most of the time where? "
"President of the Corporation are of course, Rome, Italy."
I said : "Managers, if you can help me today and the president see side, I am willing to fly 20 hours to Rome, as long as five minutes to the president the opportunity." He said, "You are so good faith?" I said : "This is absolute."
After a month, I called to the manager, I said : I was Chen way and you still remember me? I want to make Taiwan's regional agent. He said : Do you really want the agent? I said : Mind your manager I joke that I last month just as you clearly expressed. He said : I will call you next month to try again. The first month I called to the Manager said : Oh, you really have to determine which brands agent? I said : I speak so clearly. Month manager said : You really identified?
Exactly half a year playing telephone, the first seven months, I asked the manager is no news, the managers said : president agree with you met in Kuala Lumpur, would like to advice you five minutes. I really met with the president for five minutes. He asked me several questions : What do you do? I was a writer, orator. You engaged in garment industry? I said no. He gave me a hard look at the expression : He really wanted to agents of our products, then on November 2 to Rome came to me.
November 2, I sit at a 20-hour flight and the morning at eight o'clock, I was standing in front of his corporation. CLERK : Sorry, this president does not have the time. I was in there, with books Lai died away. At 12:55, I see also president of five minutes, he said : You really are interested simply in January that we Broadway to the fashion show.
In January, I flew to Italy, he said : no air, and you really are interested please come again in July. I also flew in July, he said : no air, and you really are interested, in January next year over again, the way to the British coach counties, to France to Beverly to San Francisco to look at. I flew for three years, president finally agreed to see me an hour. (21 marketing rule : Everything conducted the business as long as success is not impossible.)
At that meeting, the president told his son there are four senior company asked me to dinner, which face a big enough. 30 minutes to eat, said the president told me : Sorry, I and my son had to leave. Before leaving, president of the business with the senior vice say : Let the people have distributor, from the beginning this afternoon orders.
I made prior to the distributor, and Taiwan-made brand-name, has been done in 25 clothing, he also wants to obtain the proxy. I have no manager, defeated a 25-year experience. So customers not only buy products, he bought your work seriously. I think that if a person is very serious, very sincere, he can almost be signed any contracts.
I at the age of 20 cars of particular interest shy like a speech on one of the companies to interview. General manager asked why I want to come here you? I spoke to my great ambition, made a cattle blowing. After blowing End cattle, he said : OK, we see you as a promising young man, decided to hiring you! Two months after the boss said : Steve, you two months did not sell two cars, will be dismissed. One day I sensed that perhaps the boss fired me, I would be very happy, ready to resign voluntarily.
Results of the afternoon to a sudden two black woman, said this does not look good in our cars, too high a price; Said that second-hand car engines were not good, our dealers criticized useless. So I said well, since you do not like our company's car, then you like what in the end the car, I opened our model car dealers take you out to buy the car you want, as long as you like models which, I sit down and help you negotiate, because I know how much profit it had space, so good bad? (22 marketing rules : Even if customers do not buy products, you still have to provide him with advisory services and pre-sale service.) Read two hours, then came back two President, said : Steve, we have decided to buy your car! I was shocked, I say : You are not saying that our car is not alright? They said : your car is really not very good, but your service is pretty good! (23 marketing rules : you consider to customers, customers only for you to consider.) The day I sell a car, the boss saw me and said : Congratulations, you become Jiaojilade the future.
When the boss sure you also make other people's commission, so appreciate your customers, your day has the nerve to resign you? So, the next morning I went back, a good mood happy. At 9:00, to a husband and wife, and with a child, the model of a half-hour later, the decision to my wife a car, she told managers is the contract thing. He ran out of the President, said : We are this morning going over the five companies token, the lowest offer, we absolutely will buy, we 9:30 into your store, you are obviously first, we absolutely can not buy you. But my wife Why did you decide to buy it, because she felt that your attitude is better, she said, even if the companies you a little bit, you earn the commission should be. (24 marketing rules : Customers often buy your service attitude.)
In the third, I really want to resign. Again the restaurant manager, called Burnaby, I say : I can to serve you? He said casual look, walked up. Later, he asked me : What would you ask? I said I called Steve ah. Why did you come here to work ah? I spoke to, I am on the five-year-old determined to be successful, it is my great part of the plan, made a pile when he moved until he said : Well, Steve, I told you buy a car before, I said : You should not just casually look at, right into how casually buying? He said : I have come to this, really just a casual look at it, but I thought I saw your success, to help you succeed, I told you buy a car okay. (25 marketing rules : salesmen selling their own products than to sell even more important.)
Three consecutive days to sell the car, but I did not even have a car model?. This shows that the world's top salesmen all know, he sells the product, not the product itself, but his own, he is the product, customers buy products, and before that he must first buy this marketing representative, when he likes you, I believe you, then is the choice of products. (26 marketing rules : only when customers really like you, I believe you, you will begin to buy the products.)