It was reported that from August 1, Shanghai Jahwa Herborist brand goods will be sold in the Sephora French web store, and from September 1, Chinese first cosmetics counter will be set up in Sephora cosmetics franchised store located on Champs-Elysees.
   The entry of Chinese self-owned brand to France shall go through the global strictest certification procedures: prescriptions shall be adjusted based on laws and regulations of EU; raw materials provided by suppliers shall be checked; efficacies with lab evidences must be offered; production flow shall abide by international standards and how to supervise after the listing needs writing clearly. From last December to this June, Herborist with a strong team and perfect quality set the quickest record of foreign cosmetics brand going through French certification time. It was reported that the majority of US brands will take one or two years to finish certification.